Preset
When you create a new nx workspace, you run the command: npx create-nx-workspace. This command accepts a --preset option, for example: npx create-nx-workspace --preset=react-standalone. This preset option is pointing to a special generator function (remember, a generator is a function that simplifies an entire code generation script into a single function) that Nx will call when this npx create-nx-workspace command is run, that will generate your initial workspace.
Custom Preset
At its core a preset is a generator, which we can create inside of a plugin.
All first-party Nx presets are built into nx itself, but you can create your own plugin and create a generator with the magic name: preset. Once you've published your plugin on npm, you can now run. the create-nx-workspace command with the preset option set to the name of your published package.
For example, take
npx create-nx-workspace --preset=qwik-nx
This command will create a new Qwik preset based on the published npm package: qwik-nx. If we check this package's source code, we can see that it has a generator named preset.
If you don't have an existing plugin you can create one by running
  npx create-nx-plugin my-org --pluginName my-plugin
To create our preset inside of our plugin we can run
  nx generate @nrwl/nx-plugin:generator --name=preset --project=happynrwl
The word preset is required for the name of this generator
You should have a similar structure to this:
happynrwl/
	├── e2e
	├── jest.config.js
	├── jest.preset.js
	├── nx.json
	├── package-lock.json
	├── package.json
	├── packages
	│   └── happynrwl
	│       ├── src
	│       │   ├── executors
	│       │   ├── generators
	│       │   │   ├── happynrwl
	│       │   │   └── preset 		// <------------- Here
	│       │   └── index.ts
	├── tools
	└── tsconfig.base.json
After the command is finished, the preset generator is created under the folder named preset. The generator.ts provides an entry point to the generator. This file contains a function that is called to perform manipulations on a tree that represents the file system. The schema.json provides a description of the generator, available options, validation information, and default values.
Here is the sample generator function which you can customize to meet your needs.
export default async function (tree: Tree, options: PresetGeneratorSchema) {
  const normalizedOptions = normalizeOptions(tree, options);
  addProjectConfiguration(tree, normalizedOptions.projectName, {
    root: normalizedOptions.projectRoot,
    projectType: 'application',
    sourceRoot: `${normalizedOptions.projectRoot}/src`,
    targets: {
      exec: {
        executor: 'nx:run-commands',
        options: {
          command: `node ${projectRoot}/src/index.js`,
        },
      },
    },
    tags: normalizedOptions.parsedTags,
  });
  addFiles(tree, normalizedOptions);
  await formatFiles(tree);
}
To get an in-depth guide on customizing/running or debugging your generator see local generators.
Usage
Before you are able to use your newly created preset you must package and publish it to a registry.
After you have published your plugin to a registry you can now use your preset when creating a new workspace
npx create-nx-workspace my-workspace --preset=my-plugin-name